forest launches e-commerce website “omakase” to accelerate cross-border business expansion

2023.10.27 Press Release
forest inc. – headquartered in Shibuya-ku, Tokyo; Shingo Yuhara, CEO; hereinafter “forest,” launched “omakase,” a cross-border e-commerce website that specializes in high-quality, Japanese artisanal products. With the launch of “omakase,” forest accelerates the expansion of its cross-border business.

Founded with the vision of “creating high quality, functional and sustainable world-class Japanese brands,” forest has so far focused on the acquisition and growth of Japanese e-commerce brands in the domestic market. The launch of “omakase,” a global, cross-border e-commerce website, marks the expansion of forest’s cross-border business and foray into the international market. Through the introduction of traditional crafts and other authentic Japanese products that “omakase” offers, forest aims to make headway towards achieving its vision of producing world-class Japanese brands.

Japanese brands often face the challenge of meeting international demand due to the wide range of expertise required to run a cross-border e-commerce business. With the expertise accumulated through its domestic e-commerce business, forest aims to solve this problem by providing comprehensive support through “omakase,” from website construction to shipping and customer service, thereby helping high-quality Japanese brands expand their business globally.

About “omakase”

“omakase” is a global, cross-border e-commerce website with a hand-picked selection of authentic Japanese items that embody the dedication of the artisans who make them. As of October 2023, the website offers products from 14 brands and ships to 64 countries and regions. 

Products offered on “omakase” currently include high-end kitchen knives from Sakai, a city known for its 600-year history of knife making, and Edo Kiriko glassware, a delicate handmade glass craft made with traditional techniques. By bringing products that embody the long history of Japanese craftsmanship online, “omakase” introduces international customers to Japanese brands that have previously been unavailable overseas. forest plans to continuously expand “omakase”’s range of products and shipping countries, with the goal of offering products from over 30 leading Japanese brands within a year.

“omakase” website:
For inquiries regarding the cross-border e-commerce business:

About forest

forest is a company engaged in acquiring high-quality Japanese e-commerce brands and helping them grow through implementing technology and business best practices.
Specifically, we focus on improving marketing and advertising strategies within e-commerce malls such as Amazon and Rakuten, expanding product lineups, improving supply chain efficiencies, and proactively engaging in cross-border e-commerce.

Interested in working with us? Contact us for inquiries regarding brand succession, growth realization and cross-border e-commerce expansion:

Interested in joining forest? We are always looking for great people to join our team. Please refer to the following URL for more details.

■forest Culture Deck:
Contact for employment information:

Company name: forest Inc.
Location: 6F, Theatre Jinnan Office Building, 1-4-9 Jinnan, Shibuya-ku, Tokyo, Japan
Representative: Shingo Yuhara, CEO